The Salesforce Ecosystem is a powerful marketplace, but it can be overwhelming and confusing.
At the same time, pressure to show ROI is at an all time high, and you don't have the luxury to wait for results.
With all of the options at your disposal, knowing what to do and where to start (and what's just noise) is critical. Fractional Alliance Leaders, Salesforce ISV Consultants
Helping Salesforce ISVs is our passion.
An Effective Plan Starts Here:
Strategy and Operations
Defining a Strategy
Defining Goals & Metrics
Account Segmentation & Field Mapping
Channel Order Assistance
AppExchange Lead Routing
Partnering with Salesforce
Messaging that resonates
Trailblazer Score Coaching
Sales Toolkit Coaching
Industry and Product Alignment
Events & Sponsorships
AMP Program Navigation
Leader : Leader Mapping
Leveraging the Ecosystem
Identify Complementary Partners
Define Your Value Proposition
Co-marketing with Partners
Events and Sponsorships
With 10+ years of experience in the Salesforce ecosystem, we design and implement partner strategies and programs that drive meaningful, scalable and repeatable revenue shaving months (sometimes years!) off of your ramp time! Let our seasoned experts be your guide.
Which Best Describes Your Company?
You have (at least) one Alliance Leader
No one likes to struggle, and sometimes all you need is expert guidance to get your partnership moving.
If you've got someone in place, we work with them to evaluate what is and isn't working, provide direction, mentorship and get your program on track!
You don't have an Alliance Leader (yet)
Our Fractional Alliance Leaders act as a part time (fractional) employee to get your partnership up and running.
You get the resources of a seasoned expert at a fraction of the price, and then we'll help you hire and train someone when you're ready!
Wait, what's an "Alliance Leader"?
(We're mostly joking with this one...mostly)
So you've built a really cool app, but "business" isn't really your thing. You'd rather focus on building cool stuff, but money is nice, and maybe the ecosystem can help you make you some.
Should you hire someone to help?
Let's test it.
"Heather's keen insights and guidance have been instrumental in the way we approach our Salesforce Partnership. Her data driven approach has helped us identify and prioritize activities that yield results, and her mentorship has been hugely beneficial, helping me get the best from my team."
-Amy Siegel, CEO/Co-Founder S2N Health and RepSignal (Salesforce ISV Partner)